Proclamation No. 1710, s. 1978

MALACAÑAN PALACE
MANILA

BY THE PRESIDENT OF THE PHILIPPINES

[ Proclamation No. 1710, February 7, 1978 ]

DECLARING 1978 AS THE YEAR OF DEVELOPMENTAL ADVERTISING AND COMMUNICATION

WHEREAS, developmental advertising and communication play a vital role in the total human development which accelerates environmental, social and economic growth and stability of the country; and

WHEREAS, effective and responsible communication and advertising enhance the continuous reform of the nation, and the people should be made to realize the benefits they derive therefrom;

NOW, THEREFORE, I, FERDINAND E. MARCOS, President of the Philippines, by virtue of the powers vested in me by law, do hereby declare 1978 as “THE YEAR OF DEVELOPMENTAL ADVERTISING AND COMMUNICATION” under the auspices of the Philippine Board of Advertising and other advertising associations.

IN WITNESS WHEREOF, I have hereunto set my hand and caused the seal of the Republic of the Philippines to be affixed.

Done in the City of Manila, this 7th day of February, in the year of Our Lord, Nineteen hundred and seventy-eight.

(Sgd.) FERDINAND E. MARCOS
President of the Philippines

By the President:

(Sgd.) JUAN C. TUVERA
Presidential Assistant