Proclamation No. 398, s. 1965

MALACAÑAN PALACE
MANILA

BY THE PRESIDENT OF THE PHILIPPINES

[ Proclamation No. 398, May 15, 1965 ]

DECLARING THE PERIOD FROM JULY 24 TO 30, 1965, AS “NATIONAL ADVERTISING WEEK.”

WHEREAS, advertising as an economic force has contributed substantially to the development of the national economy, and has accelerated industrial, commercial, and consumer activities within the framework of free enterprise;

WHEREAS, advertising as a creative industry has been instrumental in the creation and distribution of products and services that elevate and improve the Filipino standard of living; and

WHEREAS, advertising has contributed to the realization of our national goals and aspirations as a people by improving our way of life;

NOW, THEREFORE, I, DIOSDADO MACAPAGAL, President of the Philippines, by virtue of the powers vested in me by law, do hereby proclaim the period from July 24 to 30, 1965, as “National Advertising week” to be observed by all concerned, particularly the local advertising community.

IN WITNESS WHEREOF, I have hereunto set my hand and caused the seal of the Republic of the Philippines to be affixed.

Done in the City of Manila, this 15th day of May, in the year of Our Lord, nineteen hundred and sixty-five.

(Sgd.) DIOSDADO MACAPAGAL

By the President:

(Sgd.) RAMON A. DIAZ
Executive Secretary